Managing Google Adwords

Firstly this is not a tutorial on Adwords - I am only starting to dabble with it again now after losing a whole load of money back a couple of years ago.

Adwords is the other end of the spectrum of Adsense - this is where you advertise your service on a sponsored listing on the Google searches and on partner sites. You pay only when someone clicks on your advert. If you do a search on google generally you will  have two or three sponsored listings before the results and several down the right hand side of the page.

Web site owners can also choose to put Google adverts on their sites as well and earn money - this is the Adsense -

As an advertiser Google Adwords is a great tool - you can expose you advert to people searching on your specified keyword - and be live on the Internet within a few minutes.

Google Adwords works on keywords and key phrases to advertise. This allows you to target specific searches relevant to your product. An example - say you were selling computers and computer components - you need to think about what words would people possibly type in Google to buy these parts?

So you start to build a keyword list - here are some I can think of straight away

Cheap computer parts

buy computer parts

computer components for sale

Now if we had these three sets of words set up in out campaign when a searcher typed these into Google we would now feature in the sponsored search listing simple right?…

Well there is another massive factor to consider. Where and when your ad will appear is down to how much money you are prepared to pay per click. Adwords works like a bidding system. The person who is prepared to pay the most per click will feature at the number one position, the person offering the second highest amount will appear second etc etc (there are other factors here that determines positioning but that is for another time).

This is where Adwords becomes very expensive - in the market of computers there is a hell of a lot of competion - the number one spot brings in the most amount of traffic - being on the column on page 200 does not - this means you have to pay a lot more per click to get to the top - being in top spot means you get a lot of clicks - the question is, do these clicks turn into sales?

For example - if you bid $1 per click ( and I must say I think you would pay more for these example keywords the majority of the time) - if every time someone clicks your ad you make a sale earning a profit of $10 you are doing something right - in reality the chances are if you make 10% conversion you are doing pretty well in this market - so using these keywords will most likely lose you money.

This is where you need to be clever. Bidding less on the keywords could mean that you pay a lot less per click - obviously you lose out on the top spot but this is not always a bad thing.

Keywords can be added in different ways - this is important to note. Broad matching is the default that Google sets and often brings the most amount of traffic though often the least converting traffic. A broad match keyword would be added like this:

computer monitors

This will show your advert if the words computer or monitor appear in any order along with any other words. Often variations on the spelling and grammar can also show. So for example - “cheap computer monitors“, “computer monitor reviews”, “best computer monitor”, “computers and monitors”.

This can lead to a whole lot of traffic but not always the best converting traffic.

Phrase matching is entered as follows

“computer monitors”

This will mean that only keywords containing this phrase in this order will show - so “cheap computer monitors”, “computer monitors review” but not “computer tft monitors”. This should allow you to try and target better converting words and also helps stop paying for words that are irrelevant to your needs.

The next choice is exact match. This is entered as follows:

[buy computer parts] - this will show the advert only if the user searches on that exact phrase in that exact order and nothing else - “buy computers parts” will not show nor “buy computer part” - it needs to be exactly buy computer parts and nothing more - if you can think of decent keywords and phrases here then your conversion rate should be much higher.

The final option is the negative keyword match - this is handy if using broad or phrase match phrases in your list. Negative keywords are like this:

-reviews

Now this means that if the searcher enters reviews within their search your ad will not show - this is a great way of filtering out traffic that is never going to convert. People looking for reviews aren’t always looking to buy.

I think the most important thing with adwords is to keep on top of your campaign - if there are words you are using that are not converting, dump them or replace them with a different variation. Serious money can be lost if you take your eye off of the ball for too long.

I am about to embark on another adwords campaign and I will let you know how I go, if anyone has any tips or tutorials on this then please share in the comments - there sure is a lot to learn with adwords but I am sure, if used coorectly, can really help boost profits.

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142 Responses to “Managing Google Adwords”

  1. Managing Google Adwords Says:

    [...] walkerteens wrote an interesting post today onHere’s a quick excerptThis allows you to target specific searches relevant to your product. An example - say you were selling computers and computer components - you need to think about what words would people possibly type in Google to buy these parts? … [...]

  2. John from Maryland Real Estate Says:

    A lot of people underestimate the importance of the negative keyword list. Through my own trial and error I found that exact match is just too limiting and you have to pay too much per click. On the other hand the traffic from the broad match without a good negative keyword list just will not convert as well.

    Johns last blog post..Baltimore Real Estate

  3. Chris from Spokane South Hill Real Estate Says:

    PPC marketing campaigns can be rather fickle things. I’ve ran and managed quite a few over my time on the internet and you really need to be on top of it making adjustments with the market to make sure you get the most for your money and the best conversation rate possible. It’s no good to be spending more money on marketing then it’s bringing back in to your pocket.

    Chriss last blog post..

  4. Dewaji from Bali Villas Says:

    Duhhh … I never get good result by using google adword. The prize for one click for my keyword is to expensive. Hope after reading this post, I will get more result.

  5. Kevin from Great Wall of China Facts Says:

    I love adwords. It is probably the only reliable keywerd tracking software out there. Thanks for this post. It was awesome!

  6. Mark from Santa Rosa CA Real Estate Says:

    I have been using Google adwords for the last 3 years and I have sold more real estate using it than before when I was going off referrals and local ads. Great article!

  7. Alex from Healthy Meals Says:

    AdWords is (in my opinion) the best way to advertise your product or website. Giving you keyword suggestions helps over-looked keywords and phrases, and ads start being displayed almost immediately.

    Plus, if you have a quality website / landing page, your rating will go up and you will be paying less than your competitors for the same traffic. Definitely worth a try if you’re jumping into the PPC world.

    Alexs last blog post..Lemon-Chicken Angel Hair Pasta

  8. PopuTech from Computer News Says:

    What can you say about adwords management software? I dont think they are safe!

  9. Chris from Denver Gay Real Estate Says:

    Google Adwords is definitely a good way to get exposure when you are starting out an online business. If you have a legitimate product and some decent keywords you can do very well… But it also depends on what your selling because if its competitive enough your going to have to spend alot of money to make some money.

  10. mir from laser hair removal Says:

    Great Post. really lays out the adwords system bare to use.

    mirs last blog post..Hair Color and Confidence

  11. money making affiliate program Says:

    money making affiliate program…

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  12. mira from Wholesale Amish Furniture Says:

    I have used adwords but not with the spectacular sucess some people claim.

  13. Phillip from Make Money With Adwords Says:

    Great post detailing the ROI of adwords clicks. I think the initial CPC with adwords scares a lot of people off, but as you say, if you look at how much money you make per click in the long term, then it can be very easy to make money this way.

    Phillips last blog post..Make Money Online

  14. Fenno from Medizin Says:

    I have used adwords too but i think its not really sensfull.

  15. June from Decor Accents Says:

    I’ve never tried the adwords before. It sounds good. I will check it out.

  16. Jeff from ADT Home Alarm Says:

    Great Post. I have used adwords before and I think it is fine.

  17. Henry from Fantasy Art Prints Says:

    I really like adwords especially the management software. Thank you for the awesome post.

  18. Vedetta Says:

    I’ve noticed the conversion rate drop over the years, I guess it’s because the number of websites increases way faster than the number of searches.

  19. Joe from Spokane South Hill Properties Says:

    Nice one! I tried adwords and I really like it. Thanks a lot for sharing. Cheers!

    Joes last blog post..

  20. Richard from Littman Bros. Says:

    Nice post, I like adwords, but its easy to get carried away, you need to find a nice balance that works for your business.

  21. kevin from High yield savings account. Says:

    Good post. People have to make sure they watch how much money they spend on adwords compared to actual profit they make. Some products just do not make enough money and you do not make any money.

    kevins last blog post..Best high yield certificate of deposit rates.

  22. Piolo from Franklin TN Properties Says:

    I think its about time for me to use adwords. Sounds interesting to me. Thank you so much for sharing.

  23. Ann Arbor from Web Design Says:

    Adwords seem to be loosing out based on the market these days. Many others are giving better results.

  24. Mira from Contemporary Dining Chairs Says:

    Hey, long time no new posts. Look forward to your next blog post.

  25. Jeffrey from Property Tax Audit Says:

    Great post! I found a lot of good points here. keep posting.

  26. Brad from office supply Says:

    While I don’t consider myself an expert, I do manage search based PPC for a few different companies. Adwords can be a great way to grow your business and increase sales, exposure, etc. It can also be a very quick way to lose money hand over fist. The key to being successful on adwords is having a site, product, lead page, etc. that converts. If not, you are going to lose some money. You also need to manage adwords on a daily or every other day basis. Keeping a close watch on the account will give you the opportunity to remove under performing ads, landing pages, keywords, etc. before they start to really cost you money.

  27. Joe from Walnut Properties Says:

    Great post! I also do like adwords. Thank you very much for sharing such a valuable post.

  28. London Sightseeing Tours Says:

    I think what you need to do is have a clear understanding on your returns and therefore ensure your site is optimised to report on this. So many companies lose millions on ads that just arent performing.

  29. June from Realtor Website Says:

    Thanks a lot for the great share. I always love adwords.

  30. Mike from Chicago Real Estate Says:

    I am just trying to understand how you measure a long tail/short tail convertion ratio as I had a hard time to impress my managers to make them believe that a big city keywords like Chicago can have less conversion than smailler suburb real estate keywords.

  31. amy from Black mold Says:

    Nice post. Most people do not realize how many clicks it takes for a sale. They think if they get people on site they will sell something. If your pay $1 a click and it takes 100 people to make one sale you better be making more than that.

    amys last blog post..Mold removal.

  32. Monica from meeting rooms edinburgh Says:

    I really like adwords especially the management software. Thank you for the awesome post.

  33. Tracy from hair straighteners Says:

    Google does offer a Adwords cert course. It is free to take the course and $50 for the exam. If you really want to learn Adwords that is the place to go. Plus if if is just for you there is no reason to take the test.

  34. Lisa Says:

    I have been using Google adwords for the last 3 years and I have sold more real estate using it than before when I was going off referrals and local ads. nice post anyways.

    Lisas last blog post..Marketingmaßnahmen für Rundreisen oder Fernreisen Angebote?

  35. Sportfan Says:

    i never get good results with google adwords, they are expensive and the results to me arent good maybe i make something wrong.

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  36. WitzFan Says:

    I think the initial CPC with adwords scares a lot of people off, but as you say, if you look at how much money you make per click in the long term, then it can be very easy to make money this way. you just need to know how.

    WitzFans last blog post..Fotoalben

  37. Privatschüler Says:

    I have been using Google adwords over 3 years and I have sold more real estate using it than before when I was going off referrals and local ads. I earn now since i use the adwords in the rigth way more than ever before.

    Privatschülers last blog post..Elektrotechnik – Energiesysteme an der TFH in Berlin

  38. New York seo Says:

    organic results is the best type of seo so you should really look into that.

  39. MarmorFan Says:

    Google does offer a Adwords cert course. It is free to take the course and $50 for the exam. If you really want to learn Adwords that is the place to go. Plus if if is just for you there is no reason to take the test.

  40. MarmorFan Says:

    Google does offer a Adwords cert course. If you really want to learn Adwords that is the place to go. Plus if if is just for you there is no reason to take the test.
    adwrod sis useful anyways and it keep my google page rank up.

  41. Jeff from Kids Guitars Says:

    Oh I love Google adwords! it works really well to me.

  42. Rotwein Says:

    I never get good result by using google adword. The prize for one click for my keyword is to expensive. Hope after reading this post, I will get more result.
    with these new informations.

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  43. Roger from Fashion Jobs Says:

    Adwords can become expensive but it is also very useful and can provide a vast amount of income to your site. The trick is finding the balance between the two.

  44. Poolfan Says:

    I love adwords. It is probably the only reliable keyword tracking software out there. Thanks for this post. It was awesome!

    Poolfans last blog post..Bühnentechnik/Veranstaltungstechnik - DJ für Hochzeit & Mehr

  45. Reisefreund Says:

    Great post detailing the ROI of adwords clicks. I think the initial CPC with adwords scares a lot of people off, but as you say, if you look at how much money you make per click in the long term, then it can be very easy to make money this way.

  46. David Boon from source code analysis Says:

    Amazing. With this post, I can grow my mind Google adwords library.

  47. mark from phone service Says:

    I agree you have to keep watching your ads. this way your not waisting money on ads that are not converting. Over time you will find a few ads that do well and some will slowly stop converting well. It takes some work you you can make money with adwords.

    marks last blog post..Broadband phone voip service.

  48. poker table Says:

    I think the initial CPC with ad words scares a lot of people off, but as you say, if you look at how much money you make per click in the long term, then it can be very easy to make money this way.i found this informative and interesting blog so i think so its very useful and knowledge able.I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me.Really the blogging is spreading its wings rapidly. Your write up is fine example of it

  49. MDI from Wholesale Adult DVD Says:

    Lots of great info in this post. Thanks Guys for sharing valuable article.

  50. Tracy from hair dryers Says:

    You can lose money in a hurry on Adwords. I went through the course that Google offers, but that still does not help much. There is nothing like experience when it comes to managing your campaigns since many will be different from others.

  51. sarah from Frisco Tx Homes Says:

    I have been using what you said, I also now break down my keywords into categories, and create different campaigns. So, I will use a city and break down all the keywords for just that city. It makes me more competitive and I have seen good results.

  52. Kontaktanzeigen zum Dating Says:

    It really is one of the best ways to market online these days.You just really have to pick your keywords well and attract the target audience.

  53. Rob from Online Poker Rakeback Says:

    I’ve had a rough go with AdWords for some of my sites. I think the bottom line is that I don’t have enough experience with AdWords to compete with the big boys who have been doing this for years. Tips like these may give me a fighting chance. Thanks a million. Bookmarked.

    Robs last blog post..Full Tilt Poker’s Cyndy Violette Hosts Online Fundraiser Tournament

  54. cathy from Key west travel Says:

    Good article. Like the fact you go step by step on how to use adwords and make it work better. Very few people ever talk about using negative keywords to filter out ads that do not convert.

    cathys last blog post..Hotels in key west.

  55. kath from Photography sites Says:

    Some good ideas on how to keep adwords cost down and not waist money on advertising. Never thought about some terms would be no good and people are only looking not ready to buy.

  56. Mira from Pedestal Tables Says:

    You seem to have given up on this site!

  57. Video conferencing solutions Says:

    i didn’t know so much adwords. now i know about adwords. this is a useful post.

  58. Terry from Cheap Scrubs Says:

    This Adwords tutorial is one of the simplest I have come across in a long time and is a good resource for people who are looking to make a pay-per-click campaign.

    What i would like to add is that one should try to focus on long tail keywords as in my opinion, some of them have better conversion rates than generic keywords. Use a keyword tool which can show you how many searches are there per month for the long-tail keyword and the number of competition. This should give you an idea which keyword to use in your campaign.

    Also, start small and make use of the money to test different keywords. If you find a good converting keyword, scale it up.

  59. Sarah Says:

    Thanks so much for posting this. I found it very informative. I use adwords & PPC campaign for my Dallas Real Estate site. I find it very useful. Thanks again.

  60. Ac Power Adapter Says:

    Nice Post. i think adwords is very useful for every webmaster.

  61. AdWords Management Software Says:

    PopuTech,

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  62. jim from chiropractic electronic records Says:

    yes i think ad sense is the best way to make money. this is great. thanks for sharing. keep it up.

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  64. Rick from Tamrac Expedition Says:

    I’m not an expert but I have been given oversight for managing search based PPC for several clients. Adwords can grow business, increase sales and exposure. But I also observed it can drain a company of money from its marketing and promotional resources very quickly. The key to being successful on adwords is having a site, product, lead page, etc. that converts. If not, you are going to lose some money. You also need to manage Adwords on a daily or every other day basis. You really need to babysitting closely: take out under performing ads, landing pages, keywords, etc. before they start to bleed you of money. Thanks for the informative piece.

  65. Dave from Computer Parts Says:

    A lot of people burn money with adwords because they simply use the broad search match, using exact when you first start a campaign will ensure you are only getting exact search results and not wasting potemtial clicks

  66. katua form Live Bingo Says:

    I just signed up for google adwords, does anyone know a website or forum that personaly helped them improve their keywords and tricks ect…my business is online laptop repairs and servicing where we collect laptops in the uk and return all for £59 it’s for those who don’t have time and who want to save money.

  67. Bethany Says:

    Google Adwords works on keywords for search advertising.
    Very handy thing to take quite a long time and very satisfied. Of course, the price that you are willing to pay will depend then on how many will move up your advertising. But that basic laws of marketing.

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  69. Reza Winandar from make money online with a Says:

    Adwords are perfect for promoting Clickbank affiliate links or anything similar, just try it out!

  70. micheal from cheap domains Says:

    A lot of people just join the adwords for getting the traffic to their site but they dont know how to manage that your post can really help those kind of persons1

  71. rasmus Says:

    Great article. I myself use adword along with SEO.
    After the campaign has been running for a while, i can use the statistics to make better SEO.

  72. Noah from internet marketing Says:

    Definitely a good idea to dump the keywords that aren’t converting, but also another important thing is to properly group your keywords into the correct campaigns, and to not overfill those campaigns. Nice post.

  73. Angel Says:

    This blog is pure gold, dude! Giving me a nice start!

  74. JD from Anime Games Says:

    I never get interested in adwords. Why invest on that if you can do it the hard way and earn Google SERPS and grab enough traffic.

  75. jim from promote website Says:

    yes we can make a lot of money through ad sense.we can get a lot of traffic as well.

  76. saurabh from blog link exchange Says:

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  78. jim from London Events Says:

    Google Adwords is definitely a good way to get exposure when you are starting out an online business. If you have a legitimate product and some decent keywords you can do very well…

  79. Mack from Real Estate Las Vegas Says:

    I was wondering what to do with the free adwords credit I got with my new hosting package. I bet reading this article has provoked really good ideas in me and I am very eager to experiment it. Thanks for sharing this.

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  80. saurabh from landing pages toronto Says:

    i just love ad words and ad sense,the best way to make money online.

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  83. monika from Healthy signs Says:

    No matter what your budget, you can display your ads on Google and our advertising network. adwords is a great tool in advertising any product or website.

  84. Smooth Fitness coupon code Says:

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  85. monika from Web design sunshine coast Says:

    adwords is an online content targeted advertising service thats provides online advertising professionals the ability to create and run keyword specific ad campaigns on a cost-per-click basis.

  86. manu from Web design sunshine coast Says:

    Your article is really very informative and I learn a lot from it. Ad Words is Google’s flagship advertising product and main source of revenue. Ad Words offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.

  87. Tanmay from print designer toronto Says:

    hi
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  88. manu from indian dancer Says:

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  90. ANSH from Christian Counseling Dallas Says:

    Google ad-words is very beneficial for managing the traffic. Every site and blog have some keywords so the main work of the google adword is to show the keyword popularity.

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  95. Rocky from girls cowboy boots Says:

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  107. Charles from Las Vegas Properties Says:

    I just got a 100 coupon in the mail to try adwords. I guess even Google is feeling the pinch of the economy. I guess I’ll try it, since it seems that other real estate agents have had success using adwords.

  108. TigerTom from Loans Bad Credit Says:

    I think it’s important to focus on words used by potential customers and filter our negative keywords. I find I have a lot shorter list, then.

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    ad woeds has been very helpful to my business. I have been able to link with so many people. I have new customers for my product, and I have been able to talk with the decision makers for companies just from using adwords.

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