Something Pretty Cool for You Webmasters
I have several websites. Some are geared just to a uk audience and some are intended for a worldwide audience.
Last year I enjoyed a decent amount of revenue from Adsense adverts - around Christmas time I was getting up to $50 a day in some instances which I thought was pretty cool - ok this didn’t last and I felt that the few dollars I was getting a day just wasn’t worth having the ads for.
I mean on a professional website offering goods for sale or services, people do not expect to see adsense on there. As my sites were Internet related - everyone know what adsense is. It kind of discredits the site and you never know how much business just moves onto someone else because of you wanting to earn a couple of dollars.
Then the other night I got to thinking - If I am getting hits to my sites from other countries, that my services cannot be bought or used by, then wouldn’t it be great to be able to show the adverts to them and not to my uk customers. This way if someone visits the site, sees that it does not cater for them, a nice relevant advert could well be the next logical step in their path.
I couldn’t believe I hadn’t thought of this before - I have been missing out on 8 months of ad revenue from these visitors - that were coming to my site and leaving again as it wasn’t what they were looking for.
How could i go about doing this?
Well after a little searching I found openx which is an ad management solutions. It allows you to totally manage your adverts, who you show them to, how many times they are shown, which countries they are shown to and much more.
This is an internet based package that you install on your web server and it’s pretty easy to set up and get started. There are loads of features to really make the most out of your ad campaign - but for me, the fact I could use geotargeting was great.
No if UK visitors go to my site they see no adverts - it is an advert free site. Any other countries do get a small amount of advertising!
Let’s see how it work - Openx is really a great tool for any of you webmasters - go check it out.
August 21st, 2008 at 4:16 pm
[...] Original post by admin [...]
August 21st, 2008 at 5:05 pm
[...] bigaouette wrote an interesting post today onHere’s a quick excerptI have several websites. Some are geared just to a uk audience and some are intended for a worldwide audience. Last year I enjoyed a decent amount of revenue from Adsense adverts - around Christmas time I was getting up to $50 a day in … [...]
August 22nd, 2008 at 1:19 pm
Hello from OpenX!
Thanks for writing about your experiences. It’s a useful post which I think lots of website owners will be able to learn a useful lesson from (both about the importance of geotargeting and perhaps OpenX too
cheers,
Oliver George
Community Manager
OpenX Limited
Oliver Georges last blog post..OpenX ad revenue opportunities: Microsoft Content Ads
August 22nd, 2008 at 1:21 pm
Oops, I forgot to mention. I’ve started a thread on the OpenX forum talking about your experiences:
http://forum.openx.org/index.php?showtopic=503421704
Oliver Georges last blog post..OpenX ad revenue opportunities: Microsoft Content Ads
August 22nd, 2008 at 1:29 pm
Hi Oliver - thanks for stopping by - and yes it’s a great application - I really am very impressed and I have only just started to see such a tiny part of what it’s full potential can do!
Really great stuff
August 24th, 2008 at 8:14 am
Er … nice piece, and I use OpenX.
But I’m UK based, and this page has 2 Adsense units on it.
August 24th, 2008 at 12:13 pm
Yes, like Matt, I’m in the UK and amm seeing Adsense on this post. One unit, for me, at the top right of the body-text of the post
HTH
Cheers, Jon
Jons last blog post..Salons on TV - “Tabatha’s Salon Takeover” launches in USA
August 24th, 2008 at 12:38 pm
This site is not specific to the UK and subsequently I am not geotrageting ads on this site - The post was reffering to particular sites within my network that does relate to the UK only.
reviews last blog post..Garage Door Options & Requirements
August 29th, 2008 at 11:01 am
Ah, sorry, thought I was being helpful
Cheers, Jon
Jons last blog post..Your Salon Website - Search Engine Optimisation (SEO) basics
August 29th, 2008 at 7:30 pm
Don’t worry Jon.. at least you want to help. Don’t be sorry for trying.
August 29th, 2008 at 8:25 pm
I haven’t heard of this Openx before but I will definitely look into some more after reading this post. Thanks for the information!
August 29th, 2008 at 10:50 pm
Its really pretty cool. one of my site is UK based only and by chance getting more traffic from US. The content for US visitors is almost worthless. Itrs really nice of you.
Btw, how does thier rate works? i will check thoroughly though.
September 3rd, 2008 at 2:54 pm
I use OpenX on a few different sites and it’s perhaps the best available solution of its kind. I’ve yet to take targeting to the geographic level but your post has inspired me to do so.
September 9th, 2008 at 8:17 pm
Never heard Openx before..I will check it out and maybe try it if I found it helpful.
September 10th, 2008 at 7:12 pm
hmmmm.. Interesting! I want to try it because I’ve heard from my friends that Openx is really nice to use.
September 12th, 2008 at 6:28 am
What a great idea. I can see this could work, given you target the right people and location though. I do appreciate you wrote about OpenX. I never heard about them before but will go and check them out now.
September 12th, 2008 at 8:27 pm
Thank you for posting about Openx, It is very interesting!. You gave me a lot of idea. I will try to look at it.
September 24th, 2008 at 9:36 pm
Never heard and try Openx before.. thank you for sharing I will surely check it out.
September 29th, 2008 at 12:20 am
Openx is really great! that’s all I can say. You better try it!
October 8th, 2008 at 5:25 am
This blog Is very informative , I am really pleased to post my comment on this blog . It helped me with ocean of knowledge so I really belive you will do much better in the future . Good job web master .
October 8th, 2008 at 3:22 pm
I really love your blog! I found it so useful and helpful. Thank you so much for the great share.
October 16th, 2008 at 5:52 pm
Openx is kinda cool. Thanks a lot for sharing this. I am glad that I found your site.
Lemuels last blog post..Summer Nights
October 22nd, 2008 at 9:02 am
Hello from OpenX Thanks for writing about your experiences. It’s a useful post which I think lots of website owners will be able to learn a useful lesson from (both about the importance of geotargeting and perhaps OpenX too
mehmet alis last blog post..Kayıp Balık “Nemo”
October 29th, 2008 at 4:40 pm
Openx is really cool! there’s not too much more I can say about it. You better try it!
November 21st, 2008 at 5:43 pm
OpenX is a great monkey making tool if you have websites that cater to different geographical boundaries.
November 24th, 2008 at 7:04 pm
I’ve never tried Openx before nut I will surely try it.
December 1st, 2008 at 3:42 pm
. It is a very nice presentation. And I think this could work. Thanks for sharing.
December 10th, 2008 at 9:38 pm
This sounds very interesting. If you have a product that only certain countries can buy it then you could run adsense ads when someone from another country goes to site. It might even help your sales of product by not having ads on site when people who can buy show up.
Kevins last blog post..Hsbc online banking.
December 12th, 2008 at 7:39 pm
What a wonderful idea! and I know it will work. I want to congratulate you for a job well done. Thank you for sharing.
December 14th, 2008 at 4:00 pm
I have been wondering how i can geo target ads, so thanks