Something Pretty Cool for You Webmasters
I have several websites. Some are geared just to a uk audience and some are intended for a worldwide audience.
Last year I enjoyed a decent amount of revenue from Adsense adverts - around Christmas time I was getting up to $50 a day in some instances which I thought was pretty cool - ok this didn’t last and I felt that the few dollars I was getting a day just wasn’t worth having the ads for.
I mean on a professional website offering goods for sale or services, people do not expect to see adsense on there. As my sites were Internet related - everyone know what adsense is. It kind of discredits the site and you never know how much business just moves onto someone else because of you wanting to earn a couple of dollars.
Then the other night I got to thinking - If I am getting hits to my sites from other countries, that my services cannot be bought or used by, then wouldn’t it be great to be able to show the adverts to them and not to my uk customers. This way if someone visits the site, sees that it does not cater for them, a nice relevant advert could well be the next logical step in their path.
I couldn’t believe I hadn’t thought of this before - I have been missing out on 8 months of ad revenue from these visitors - that were coming to my site and leaving again as it wasn’t what they were looking for.
How could i go about doing this?
Well after a little searching I found openx which is an ad management solutions. It allows you to totally manage your adverts, who you show them to, how many times they are shown, which countries they are shown to and much more.
This is an internet based package that you install on your web server and it’s pretty easy to set up and get started. There are loads of features to really make the most out of your ad campaign - but for me, the fact I could use geotargeting was great.
No if UK visitors go to my site they see no adverts - it is an advert free site. Any other countries do get a small amount of advertising!
Let’s see how it work - Openx is really a great tool for any of you webmasters - go check it out.
August 21st, 2008 at 4:16 pm
[...] Original post by admin [...]
August 21st, 2008 at 5:05 pm
[...] bigaouette wrote an interesting post today onHere’s a quick excerptI have several websites. Some are geared just to a uk audience and some are intended for a worldwide audience. Last year I enjoyed a decent amount of revenue from Adsense adverts - around Christmas time I was getting up to $50 a day in … [...]
August 22nd, 2008 at 1:19 pm
Hello from OpenX!
Thanks for writing about your experiences. It’s a useful post which I think lots of website owners will be able to learn a useful lesson from (both about the importance of geotargeting and perhaps OpenX too
cheers,
Oliver George
Community Manager
OpenX Limited
Oliver Georges last blog post..OpenX ad revenue opportunities: Microsoft Content Ads
August 22nd, 2008 at 1:21 pm
Oops, I forgot to mention. I’ve started a thread on the OpenX forum talking about your experiences:
http://forum.openx.org/index.php?showtopic=503421704
Oliver Georges last blog post..OpenX ad revenue opportunities: Microsoft Content Ads
August 22nd, 2008 at 1:29 pm
Hi Oliver - thanks for stopping by - and yes it’s a great application - I really am very impressed and I have only just started to see such a tiny part of what it’s full potential can do!
Really great stuff
August 24th, 2008 at 8:14 am
Er … nice piece, and I use OpenX.
But I’m UK based, and this page has 2 Adsense units on it.
August 24th, 2008 at 12:13 pm
Yes, like Matt, I’m in the UK and amm seeing Adsense on this post. One unit, for me, at the top right of the body-text of the post
HTH
Cheers, Jon
Jons last blog post..Salons on TV - “Tabatha’s Salon Takeover” launches in USA
August 24th, 2008 at 12:38 pm
This site is not specific to the UK and subsequently I am not geotrageting ads on this site - The post was reffering to particular sites within my network that does relate to the UK only.
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August 29th, 2008 at 11:01 am
Ah, sorry, thought I was being helpful
Cheers, Jon
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August 29th, 2008 at 7:30 pm
Don’t worry Jon.. at least you want to help. Don’t be sorry for trying.
August 29th, 2008 at 8:25 pm
I haven’t heard of this Openx before but I will definitely look into some more after reading this post. Thanks for the information!
August 29th, 2008 at 10:50 pm
Its really pretty cool. one of my site is UK based only and by chance getting more traffic from US. The content for US visitors is almost worthless. Itrs really nice of you.
Btw, how does thier rate works? i will check thoroughly though.
September 3rd, 2008 at 2:54 pm
I use OpenX on a few different sites and it’s perhaps the best available solution of its kind. I’ve yet to take targeting to the geographic level but your post has inspired me to do so.
September 9th, 2008 at 8:17 pm
Never heard Openx before..I will check it out and maybe try it if I found it helpful.
September 10th, 2008 at 7:12 pm
hmmmm.. Interesting! I want to try it because I’ve heard from my friends that Openx is really nice to use.
September 12th, 2008 at 6:28 am
What a great idea. I can see this could work, given you target the right people and location though. I do appreciate you wrote about OpenX. I never heard about them before but will go and check them out now.
September 12th, 2008 at 8:27 pm
Thank you for posting about Openx, It is very interesting!. You gave me a lot of idea. I will try to look at it.
September 24th, 2008 at 9:36 pm
Never heard and try Openx before.. thank you for sharing I will surely check it out.
September 29th, 2008 at 12:20 am
Openx is really great! that’s all I can say. You better try it!
October 8th, 2008 at 5:25 am
This blog Is very informative , I am really pleased to post my comment on this blog . It helped me with ocean of knowledge so I really belive you will do much better in the future . Good job web master .
October 8th, 2008 at 3:22 pm
I really love your blog! I found it so useful and helpful. Thank you so much for the great share.
October 16th, 2008 at 5:52 pm
Openx is kinda cool. Thanks a lot for sharing this. I am glad that I found your site.
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October 22nd, 2008 at 9:02 am
Hello from OpenX Thanks for writing about your experiences. It’s a useful post which I think lots of website owners will be able to learn a useful lesson from (both about the importance of geotargeting and perhaps OpenX too
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October 29th, 2008 at 4:40 pm
Openx is really cool! there’s not too much more I can say about it. You better try it!
November 21st, 2008 at 5:43 pm
OpenX is a great monkey making tool if you have websites that cater to different geographical boundaries.
November 24th, 2008 at 7:04 pm
I’ve never tried Openx before nut I will surely try it.
December 1st, 2008 at 3:42 pm
. It is a very nice presentation. And I think this could work. Thanks for sharing.
December 10th, 2008 at 9:38 pm
This sounds very interesting. If you have a product that only certain countries can buy it then you could run adsense ads when someone from another country goes to site. It might even help your sales of product by not having ads on site when people who can buy show up.
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December 12th, 2008 at 7:39 pm
What a wonderful idea! and I know it will work. I want to congratulate you for a job well done. Thank you for sharing.
December 14th, 2008 at 4:00 pm
I have been wondering how i can geo target ads, so thanks
January 9th, 2009 at 1:13 am
where can i find fully-functional & professional affiliate adsense website that has everything you need to
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January 21st, 2009 at 8:01 pm
I’ve had much success using openx. Very good recommendation here.
January 24th, 2009 at 4:29 pm
Thanks dear admin, perfect idea and good works…
February 8th, 2009 at 4:20 pm
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February 10th, 2009 at 4:20 pm
That is a nice idea. Only show adsense ads to certain groups. That way you target ads and get more money sounds good to me.
February 14th, 2009 at 8:20 pm
Targeting countries for ads makes alot of sense. I also seen one that only shows ads when it is search engine traffic. This way you get more for each click and make more money.
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February 19th, 2009 at 8:13 pm
Great find. I like the ad management software. Can tailor who i show ads to and not. I just show ads to certain countries and traffic types works great.
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February 24th, 2009 at 4:09 pm
Good idea. I seen some other ones that let you decide what sites and countries to show ads. Some even allow you to run different ads for each one.
February 25th, 2009 at 6:59 pm
They also have some scripts that do same thing now. Some sites use plugins and ad networks to do same thing also.
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February 28th, 2009 at 11:53 pm
Don’t worry Jon.. at least you want to help. Don’t be sorry for trying.
March 1st, 2009 at 10:30 am
If you are getting plenty of US traffic, then showing them the Adsense units is a great idea. I hope that the non-UK traffic isn’t all from China…
March 4th, 2009 at 2:23 pm
Geo targeting sounds like a great idea. I know alot of programs and ads only like certain countries so this should increase earnings.
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March 8th, 2009 at 6:53 am
Openex looks very interesting. I will have to try the ad management on a few sites i host
March 13th, 2009 at 9:16 pm
Thanks i never seen this before. makes sense to show ads only to traffic that can earn you money.
March 14th, 2009 at 5:15 pm
Thanks i like the idea of being to show ads only when i want. Seems like best way to earn more money.
April 3rd, 2009 at 1:19 pm
That sounds like a good idea. Wonder if you could switch ads to another one for each country. This way you could target the traffic better.
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April 16th, 2009 at 1:06 pm
Hey there, never tried (or even heard) of openX before reading this, but you’ve picked my curosity.
Thanks
April 18th, 2009 at 5:37 am
That is a great idea. So you only shows ads wehn people come from countries you do not have product for. Makes sense but not sure how good the ads will do because some countries are no good for them also.
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April 23rd, 2009 at 10:42 am
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May 8th, 2009 at 2:30 pm
I wonder if you could use other ads for certain countires. I know adsense lets you run own ad if trhey do not have one so i am sure someone should make one that lets you choose from mutiple sites what ad to show.
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May 11th, 2009 at 9:48 pm
Great idea. I’ve got a few sites I’ll have to try that on.
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June 19th, 2009 at 9:44 pm
I agree about adsense thing. thanks for sharing your thoughts.
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July 3rd, 2009 at 4:09 am
Neat! No linky to openx? Or did I overlook it?
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September 16th, 2009 at 5:58 pm
This can be certainly interesting for some blogs.
September 29th, 2009 at 2:53 pm
I agree with this idea, certainly if you’re operating on high scale, people don’t like to see much Ads from a site and this is perfectly a nice idea to show Ads to the people of countries which are out of your services zone, by this way you can keep your UK customers happy and earn some revenue and those Ads maybe relevant for those Non-UK customers.
October 6th, 2009 at 8:51 am
Thanks for writing about your experiences. It’s a useful post which I think lots of website owners will be able to learn a useful lesson from (both about the importance of geotargeting and perhaps OpenX too.
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I was wondered about your revenue, because i am a beginner in this field so it is very interesting for me. Anyways your post is pretty good and informative.
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November 8th, 2009 at 5:50 pm
I am totally agree about adsense thing. thanks for sharing your thoughts.
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i think its pretty Interesting! I want to try it because I’ve heard from my friends that Openx is really nice to use
December 2nd, 2009 at 8:25 pm
Have dabbled with OpenX now and again but I always ended up giving up because it was trickier than I thought. I did find a really good tutorial at obscuremania.com which I have been following and it’s been a great help to me.
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